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1、商務(wù)英語寫作教學大綱 for 企業(yè)用 課程類別選修課適用專業(yè)全部 開課學期1學分2總學時24理論學時24與其他課程的聯(lián)系：學習本課程前的相關(guān)課程包括：英語寫作，英語閱讀，英語語法。建議教材Business English Writing, 羨錫彪 主編，2008, 第二版，高等教育出版社主 要參考書1.商務(wù)英語寫作實例精解，Shirley Taylor，外語教學與研究出版社，2007.2.外貿(mào)英語函電商務(wù)英語應(yīng)用文寫作(第4版) 尹小瑩,楊潤輝 編著,西安交通大學出版社, 20083.商務(wù)英語寫作胡英坤，車麗娟主編, 外語教學與研究出版社,20054.商務(wù)英語寫作手冊（第八版）（美）阿爾里德

2、等著, 中國人民大學出版社,20075.商務(wù)英語寫作一本全周玉江編著，機械工業(yè)出版社,2011一、 課程的性質(zhì)、地位和任務(wù)商務(wù)英語寫作是英語專業(yè)的專業(yè)必修課程。通過該門課程的學習，學生可以全面掌握商務(wù)英語寫作的基本概念、基本理論、基本技巧，也可以鞏固英語專業(yè)其它專業(yè)課程的學習，是一門實用性很強的課程。通過本課程的教學，可以培養(yǎng)學生掌握商務(wù)英語寫作的基礎(chǔ)知識，商務(wù)英語書信的基本格式和寫作技能，了解主要的商務(wù)英語寫作類型，提高商務(wù)英語書面表達能力，為畢業(yè)后成為適應(yīng)社會現(xiàn)代化建設(shè)需要的應(yīng)用型涉外商務(wù)工作者打下良好的基礎(chǔ)。通過學習有關(guān)商務(wù)活動的實用語言材料和實際操練，學生應(yīng)能獨立撰寫一般的英語商務(wù)函件

3、和簡單的商務(wù)報告和商務(wù)計劃書等，意思表達清楚，用詞比較準確，無重大語法錯誤。通過學習，學生能進一步提高基本的聽、讀、說、寫、譯的能力。二、 課程章節(jié)的教學內(nèi)容及學時分配序號章節(jié)教學內(nèi)容學時分配理論實踐合計1Chapter 1 Introduction2242Chapter 2 The layout of Business letters1123Chapter 3 Business Correspondence1124Chapter 4 Memos1125Chapter 5 Meeting Materials1126Chapter 6 Business Reports 1127Chapter7

4、Business proposals and Business Plans1128Chapter 8 Annual Reports1129Chapter 9 Questionnaire11210Chapter10 Contract224合計計劃計121224三、 教學章節(jié)教學目的、基本內(nèi)容要求、重點和難點Chapter 1 Introduction1. 教學目的: Understand what business writing involvesThe major differences between school writing and business writingUnderstand

5、 the principles of effective business writingShow awareness of the importance of culture in business communication2.基本內(nèi)容要求:Seven steps in the process of wringThree principles of business writing3.重點和難點: Intercultural Awareness in Business Writing Ethical issues in business writingChapter Two the Lay

6、out of Business Letter1. 教學目的: Know the essential parts &the optional parts of a Business Letter.Design and present information in an attractive view.2基本內(nèi)容要求: The Seven Essential Parts of a Business Letter:The Optional Parts of a Business LetterThe Layout of the Envelope3.重點和難點: Understand the seven

7、 essential parts of businessFamiliarize the format of typical business correspondenceKnow how to write envelop and content of business lettersChapter 3 Business Correspondence1.教學目的: To acquire knowledge including definition of the direct approach/ general structure of good-news and neutral messages

8、;To enable students to have a further understanding of the direct approach to enquiries and responses to inquiries;2.基本內(nèi)容要求:The definition of the direct approachThe general structure of good-news and neutral messagesThe direct approach to enquiries and responses to inquiries The direct approach to o

9、rders using the library and the internet3.重點和難點: Understand the different approaches to good news and bad news letterDeal with complaintsProduce letters of persuasionProduce your own checklist to help you write excellent lettersChapter Four Memos and E-mails 1.教學目的: Identify the characteristics of m

10、emosDescribe memo elementsKnow how to write effective memosAvoid common errors when writing memos2.基本內(nèi)容要求: 1. MemosThe definition The usage of memosHistorical Context (background)2. Five features of Successful Memos3. Two components of Memos 4. E-mails& its format3.重點和難點: 1. Memos & its format 2. E-

11、mails& its formatChapter Five Meeting Materials1.教學目的: Know how to prepare paperwork for a business meetingWrite meeting noticesPrepare agendasWrite meeting minutes2.基本內(nèi)容要求: Meeting NoticesThe definition Nine Principles for Writing MinutesMeeting AgendasMinutesContent of Minutes 3.重點和難點:Notices & it

12、s format Nine Principles for Writing MinutesChapter Six Business Reports1.教學目的: Know the categories of business reportsDefine the functions of business reportsLearn the tips for producing good business reportsIdentify the components of formal reports2.基本內(nèi)容要求: Different Categories of ReportsFunctions

13、 of ReportTrips for creating good Business ReportsDirect and Indirect ApproachesFormat and Length of ReportInformal ReportsFormal Reports Preparations for Business Reports3.重點和難點:Two purposes of Business reportFour commonly used formatsThree components of formal reportsChapter Seven Business proposa

14、ls and Business Plans 1.教學目的: To learn how to write internal Business Proposals& Business PlansKnow the components of external business proposalGet familiar with writing the request for proposalWrite business plans2.基本內(nèi)容要求: Business Proposals1. Definition2. Two types of business proposals3. Internal

15、 business proposals Business Plans1. Definition 2. Differences between business proposals and business plans3. The important information in a business plan4. Characteristics of business plans5. Contents of business plans3.重點和難點:Two types of Business Proposals& Business PlansFour commonly used formatsThree components of formal reportsCha