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1、1 ApproachingWorkplaceApproachingWorkplaceWorkplaceCommunicationWorkplaceCommunicationMiniTextMiniTextTextTextGrammarReviewGrammarReviewAppliedWritingAppliedWritingSyndicateActivitiesSyndicateActivities2 Task 1Discusswithyourpartnerthefollowingpicturesandtellwhatyouknowaboutthem.Approaching Workplac

2、eBack3 Task 1Approaching WorkplaceBackAlibabaGroupwasfoundedin1999.Itisaproviderofe-commerceonlinetradingplatform,includingB2B,businesstrade,onlineretail,shoppingsearchengine,thethirdpartypaymentandcloudcomputingservices.SubsidiariesandAssociateCompanyhaveAlibabagroupB2B,tmall,acatnets,Alicloudcompu

3、ting,ChineseYahoo!Andpaytreasure.4 Task 1Approaching WorkplaceBackAmazonCoisa“Fortune500”company,headquarteredinSeattlewhichwasfoundedin1995.NowItisoneoftheworldsmosttypesofgoodsonlineretailers.Amazoniscommittedtobecometheworldsmost“takingthecustomerasthecenter”company,sothatcustomerscanfindanddisco

4、veranythingtheymightwanttobuyonthecompanyswebsite,andstrivetoprovidethelowestpriceforthecustomer.5 Task 1Approaching WorkplaceBackeBaywasfoundedin1995.ItisnowoneoftheworldslargestInternettradingplatformswhichcanletpeopledoonlineauctionandshopping.6 Task 1Approaching WorkplaceBackAlipayisaleadinginde

5、pendentthirdpartypaymentplatform,whichwasfoundedbyAlibabaGroupin2004.Itiscommittedtotheelectroniccommercetoprovidesimple,safe,fastonlinepaymentsolutions.7 Workinpairs.Answerthefollowingquestions.1.Are you an online shopper?Have you ever bought anything from an online shop?2.What do you know can be b

6、ought from online shops?Task 2Yes.Ioftenbuythingssuchasbooks,clothes,shoes,etc.fromonlineshops.Thequalityisgoodandthepriceisreasonable.Wecanbuyeverythingwecouldwishforfromonlineshops,likeclothes,shoes,books,digitalproducts,dailynecessities,etc.Back8 3.Do you know the procedure of buying things from

7、online shops?4.Which do you think is more convenient,an online shop or a traditional shop?First,enteranonlineshop;thenselecttheproductsyouwant.Second,puttheproductsselectedintotheshoppingcartandfillinthereceiptinformation.Third,enterthepaymentpageandselectthewaytopayandthenclickforconfirmation.Ithin

8、kanonlineshopismoreconvenient.Throughanonlineshop,oneneedntgooutbutcanbuywhathewantsjuststayingathome.BackTask 29 5.Do you know how to open an online shop?First,decidewhatproductsyouwanttosell.Second,registerawebsitedomainnameandsignupforaservicetohostthewebsiteontheInternet.Third,designthewebsiteco

9、ntent,styleetc.andputtheinformationoftheproductsonthewebsite.Last,lookafterandrenewtheonlineshopusually.BackTask 210 Workplace CommunicationBack11 Youwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.Statements12345PicturesbcaedBack12 Listentothestatementsa

10、gainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Amazonisthebiggestonlinebookshoparoundtheworld.a.Right.b.Wrong.c.Notmentioned.2.AsMcDonaldhasstartedB2Bbusinessonline,youcanorderandeatitsBigMacsinyouroffice.a.Right.b.W

11、rong.c.Notmentioned.Back13 3.Manye-businessesuseDropShipperstodeliverorderstotheircustomers.a.Right.b.Wrong.c.Notmentioned.4.Annahasopenedanonlineclothesshop.a.Right.b.Wrong.c.Notmentioned.5.MetrosB2Bbusinessmakesitpossibleforretailerstoplaceandreceiveordersintheirshops.a.Right.b.Wrong.c.Notmentione

12、d.Scripts Back14 Use the Right WordHerearetwogroupsofwordsfrequentlyusedinconnectionwithe-business.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.Back15 Use the Right WordHerearetwogroupsofwordsfrequentlyusedinconnectionwithe-business.Ineachgroup,deleteonewordwhichdoesnotgowiththeonein

13、thecircle.Back16 Use the Right WordChoosetherighttermandputitintherightboxbelowtorefertotherightdistributionmodel.BackB2C(business-to-customer)B2B(business-to-business)ManufacturerRetailerRetailerConsumersB2BB2C17 ListeningInSituation:SerenaandPeterarestaffinabedding(床上用品)company.Theyaretalkingabout

14、settingupane-businessdepartment.Listentothemodeldialogueandfillintheblankswithwhatyouhear.Back19 ModelDialogueSerena:Peter,whatstheroleofournewlysetup_?Peter:Thisdepartmentisresponsiblefor_.Forexample:dealingwith_andarrangingdeliveryservice.Serena:Howcanthise-businessbenefitthecompany?Peter:Oh,ithas

15、alotofbenefits.Itwill_,gainmoremarketshareandimprovebusinessefficiency.Serena:Yes,Iagreewithyou.Whatsits_?Peter:IthinkitsEuropeandAsiabesidespartofhomemarket.e-businessdepartmentonlinebusinessonlineordershelpincreasesalestargetmarketBack20 Listentothemodeldialogueagainandcheckyouranswers.Thenpractic

16、ethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.SpeakingOutScripts Back21 Back22 ListentothedialogueandfillinthemissinginformationonthefollowingMindMap.Situation:LindaistalkingtoGeorgeaboutherplantoopenanonlineclothe

17、sshop.ListeningInBack24 cashondeliverycomputer sciencebe crazy about fashion thingse-bankBackaccessories25 Listentothedialogueagainandcheckyouranswers.Thenrole-playitwithyourpartnerbyusingtheaboveMindMap.SpeakingOutScripts Back26 Task 1ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthe

18、contextmeaninggiven.a)_:toprovidepeoplewithsomethingtheywantorneedb)_:theactionofprocessofbuyingorsellingsomethingc)_:tosuddenlyincreasealotd)_:toputthingsoneontopofanothere)_:tocontinueforaparticulardistancef)_:tomakealotofefforttoachievesomethingcatertotransactionrocketstackupstretchstriveMini Tex

19、tBack28 Singles Day:Crazy Shopping DayBackChineseshoppersclickedtheirwaythroughpurchasesinanovernightshoppingrushonNovember11,Monday,knownasSinglesDayinChina.TwomajorChineseonlineshoppingplatforms,TmallandTaobao,havereportedpurchasesworth35billionRMByuaninjustoneday.Boththeplatforms,ownedbyChinase-c

20、ommercegiantAlibaba,saw170milliontransactionsduringtheday.Alibabasaysthesalesonthetwoplatformsrocketedto100millionyuaninthefirstminuteoftheday,withmorethan13millionbuyersplacingorders.WordTipsNotes29 BackT,oneofAlibabasshoppingsites,reportsshoppersbought1.6millionbras,whichwouldreachthreetimesthehei

21、ghtofMountEverestiffoldedandstackedup,andtwomillionpairsofunderpants,whichiflinkedtogetherwouldstretch1,800miles,allbeforethelunchhour.Morethan20,000sellersontheplatformspromisedbigdiscounts,mostlyhalfprice.Byoneoclockintheafternoonthesaleshadbrokenlastyearsrecordof19billionyuan.SinglesDayonNovember

22、11,or11-11,chosenforitsfour“single”ones,firstappearedoncampuses.Youngsinglepeoplecelebratetheholidaybyeatingtogether,sendinggiftsorgoingshopping.Overthepastfouryears,Chineseretailershavestrivedtocatertothetrend,andhaveturnedthedayintoashoppingevent.(Source:NewYorkTimes,2013)30 Workwithyourpartnerand

23、answerthefollowingquestionsaccordingtotheMiniText.Task 2PairWorkBack1.HowmuchsalesvolumedidtheplatformsgetonSinglesDay?2.WhatwerethesalesinthefirstminuteofSinglesDayontheplatforms?35billionRMB.100millionyuan.34 Task 2PairWorkBack3.WhichproductsoldwouldreachthreetimestheheightofMountEverest?4.Whatdis

24、countsdidthesellersontheplatformspromise?5.HowdidSinglesDaycome?Bras.Sellersontheplatformspromisedbigdiscounts,mostlyhalfprice.SinglesDayisonNovember11,or11-11,chosenforitsfour“single”ones.Itfirstappearedoncampuses.Youngsinglepeoplecelebratetheholidaybyeatingtogether,sendinggiftsorgoingshopping.35 R

25、eadingTextReadingTextReadytoGo!ComprehensionTask1Task2TranslationTask1Task2VocabularyTask1Task2TextBack36 Readytogo!SandysHome-StyleBakingCompanyIntroductionSandyStevens,alocalhome-basedentrepreneur,decidedtomaketheleaptoe-businessandpromoteherbusiness_.Registera_;Signupforaservice;Planyourwebsiteco

26、ntent;Developandoptimizethewebsite;Checkthewebsiteaddress.SkimtheTextforthekeypointsandfillintheoutlinewithnecessaryinformation.overtheInternetReading TextBackStepstobuildawebsitewebsitedomainname37 Readytogo!BudgetingawebsiteAsasmallbusinessowner,Sandywasrecommendedtohire_todevelopherwebsite.Optimi

27、zingbasicsearchengineAsaportionofonlinesaleswillcomefromsearchenginetraffic,itisimportanttoensurethewebsiteis_.FindingyournicheontheWebHaving_hascreatednewopportunitiesforSandysbusiness.astudentoptimizedsearchingReading TextBackanonlinepresence38 Sandys Home-Style Baking CompanySandys Home-Style Bak

28、ing CompanyYoudonthavetospendabundletopromoteyourbusinessontheInternet.Nordoyouneedtobeatechnicalperson.JustaskSandyStevens,alocalhome-basedentrepreneur.Sandy,whohasbeenbakingsweetsandsavoriesoutofherhomeinNorthVancouver,Canadaforthepastyears,recentlydecidedtomaketheleaptoe-businessandpromoteherbusi

29、nessovertheInternet.Sincethen,shehashadinquiriesandsalesfromasfarawayasMexico.21Back3ASimpleWebPresenceAllowsSmallBusinesstoTapintoNewMarkets139 Step-by-stepe-businessforbeginnersSandybeganwithnoe-businessknowledge.ShewantedtobuildawebsitetoadvertiseherbakingovertheInternet,butsheneededsomeguidancea

30、stowheretostart.Itwassuggestedshebeginwiththefollowingsteps:Registerawebsitedomainnamethatcomplimentsyourbusinessname;SignupforaservicetohostyourwebsiteontheInternet;Planyourwebsitecontent,lookandfeel;Haveyourwebsitedevelopedandoptimizedbyaprofessional;Ensurethatyourwebsiteaddressisonallyourmarketin

31、gmaterials.2Back4540 BuildingawebsiteonabudgetAsahome-basedstart-up,Sandywasworkingwithaverylimitedbudget,soshewasrecommendedtohireastudenttodevelopherwebsite.Hiringastudenttobuildasimplewebsitecanbeacost-effectivedevelopmentsolutionforasmallbusinessowner.Infact,aneagerandskilledstudentmaynotonlybew

32、illingtobuildyourwebsite,butmayalsobeabletodesignyourlogoandteachyouaboutwaysinwhichyoucanoptimizeyoursitetorankwellinInternetsearchengines.Tothatend,SandyhiredPennyWeaver,arecentgraduateofComputerSciencefromtheUniversityofVictoria,whospecializesindevelopingaffordablewebsitesforsmallbusinesses.Back6

33、73441 BasicsearchengineoptimizationiscrucialFormostsmallbusinesses,aportionoftheironlinesaleswillcomefromsearchenginetraffic,thatis,peoplevisitingtheirsitebytypingsearchtermsinenginessuchasGoogleandYahoo.Therefore,itisimportanttoensureyoursiteisoptimizedforsearchingatabasiclevelatleast.PennyensuredthatSandyswebsiteincludedappropriatekeywords,meta-tagsandtitle-tagsthatwouldhelptooptimizehersite.Sh