Unit 1,Shake Up Tradition,CNN Students News: http:/,Part I: Topic Preview,Individual work: Describe the following picture. What idea does it want to express?,How to describe a picture,Focus on the main part of the picture at the beginning. Look at this picture. What can you see? Useful expressions: This picture shows/There is/There are/I can seeDescribe as much as you can. Useful expressions: In the middle of/In the foreground/In the background/is (color/ shape/state) Try to use your imagination to make assumptions. Useful expressions: I think/believe./Maybe/Perhaps./ Modal verbs of deduction: it must/cant/might be You can also make some comments, or add your personal story. Useful expressions: Its very cute/imaginative/innovative,Suggested version,There is a goldfish swimming in a light bulb. The background is dark blue, making it very mysterious. The light seems to be on, but the goldfish looks very cozy in the bulb. I wonder how a goldfish could survive in a light bulb when power is on. Maybe its just a montage. However, I like its novelty. Its cool and innovative. I think it encourages us to think outside of the box. Possibility is endless. If the idea comes true, I think it will be quite popular in home decoration. I would buy one.,Pair work: Answer the following questions. Then ask your partner. Add information.,Group discussion: Work in groups and discuss the following questions.,Find out some examples around you which show creativity and innovation. Share them with your classmates.Vote for the most innovative one. And give your rationale.,Part II: Viewing, Listening & Speaking： Advertising Gets Physical,Video 1: Advertising Gets PhysicalIn an age of omnipresent advertising and oddball marketing techniques, some people are selling the most personal of ad space their bodies. Anthony Mason, CBS Business correspondent, has the story. CBS: Columbia Broadcasting System.,Getting to know the main points: Now view the video and complete the following chart with the information you get from the video.,Going further to the details: Now view the video again and fill the blanks with the information you get from the video.,1. (000) As a _at the College of_, Courtney Van Dunk learned about_. So _, she posted an ad on _, eBay, offering her body _.2. (115) The same company also bought _ and _. Were doing something that people notice because _, because its _.”3. (126) In _ where ads seem to be everywhere, body billboards could be _. For now, it may only be _, but its making _.4. (142) “A lot of people are _ what Im doing. So theres still _ .”5. (208) Call it_, or _a new advertising age.,Getting to know the main points: Now view the video and complete the following chart with the information you get from the video.,business major,$2,125,her body,New Jersey,forehead,student,$37,375.,expectant mother,South Carolina,her belly, $4,000.,an online casino,a company making snoring pills,Going further to the details: Now view the video again and fill the blanks with the information you get from the video.,1. As a _at the College of_, Courtney Van Dunk learned about_. So _, she posted an ad on _, eBay, offering her body _.2. The same company also bought _ and _. Were doing something that people notice because _, because its _.”3. In _ where ads seem to be everywhere, body billboards could be _. For now, it may only be _, but its making _ _.4. “A lot of people are _ what Im doing. So theres still _ ”.5. Call it_, or _a new advertising age.,business major,New Jersey,marketing her assets,in betweenstudying for finals,the auction site,as a billboard,this womans chest,this boxers back,its not traditional,its outside of the normal,a media world,the final frontier,a fad,some a small fortune,noveltyleft to this,shocked about,a chance to get ahead,the birth of,Listening to learn: Youve met the following words and phrases while listening to the video. Work in pairs and try to get their meanings from the context. Then explain them in your own words.,assets:_billboard:_have a bid for_auction off: _fad: _novelty:_expectant mother:_airtime: _,a thing of value, especially property, that a person or company owns, which can be used or sold to pay debts,a large board on the outside of a building or at the side of the road, used for putting advertisements,an offer by a person or a business company to pay a particular amount of money for sth, especially in an auction,a public event at which things are sold to the person who offers the most money for them,a fashion that lasts for a short period of time,the quality of being new, different and interesting,a mother who is going to have a baby soon,the amount of time that is given to a particular subject on radio or television,Speaking out: Discuss in groups the following questions based on the information youve got from the video.,Do you think human body is a good billboard for advertisement? What are the main advantages of the body billboard over the non-personal one? And what are the disadvantages?,